Jedidiah shows support for SurfAid’s “Swim 4 Life” event

Posted on Monday at 5:13

SurfAid’s core fundraiser “Swim 4 Life” was held this past weekend at Coggan Family Aquatic Complex in La Jolla. “Swim 4 Life” is an annual event held to raise money and awareness for SurfAid International. Jedidiah was happy to have been apart of the San Diego event and was stoked on the amount of people who came out to support SurfAid.

SurfAid, who is our March Community Partner, is a non-profit organization whose mission is to improve the health, well being, and self-reliance of people living in isolated regions around the world.

“Swim 4 Life” is a fundraising-benefit held once a year to raise money for both SurfAid and the people of the Mentawai Islands. In isolated regions throughout the world, around 10 million children die each year from preventable diseases. This event is an opportunity for people to turn their ideas into actions- and improve the statistics of those kid’s lives.

The money donated for the event was through individual sponsorship; the participants had friends, family, co-workers, neighbors, etc. donate money by “sponsoring” them to swim the designated 30-minutes. There were individuals, couples, teams and even high school swim teams, who came out to do their time. There was FREE lunch from Rubios, and a gift bag including an official “Swim 4 Life” shirt. Those who raised the most money were entered to win even bigger and better prizes, including a surf trip to Indonesia. The event went from 12-5pm on Saturday, and there wasn’t a dry lane in the pool.

You can still enter to swim or raise money at the other two “Swim 4 Life” locations- March 29th in Los Angeles OR April 4th in San Francisco- by going here To see more pictures from that day go to the followup section here:

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March 23rd, 2009 / by admin
Posted in Causes, Events

The Hope Farmers New Home at Kangol

Posted on Friday at 4:53

“Don’t call it a comeback..” The year was 1990, and I was seven years old. I was sitting in a tight little corner next to our family stereo system with my fingers resting on the play-record buttons, eagerly waiting to dub my favorite radio jams over one of my mom’s Sandy Patti cassette tapes and that’s when I heard it. “Mama said knock you out…” LL Cool J came screaming through my speakers forever ingraining the sound of smooth in my brain. Shortly thereafter I can recall seeing LL’s face on MTV sporting none other than his infamous Kangol hat…

Sorry for the diversion… Fastforward 18 years later to this past February’s Magic Tradeshow in Las Vegas where 6 amazing artists from all over the country collaborated on a 24 foot mural centered around Hope. At the end of the show the mural was auctioned off for $15k and the proceeds were given to the Las Vegas chapter of Stand Up for Kids. Masud Sarshar, the CEO of Apparel Limited Inc. and licensee of Kangol Ltd. purchased the Hope Farmers mural. Today I had the honor of installing the mural at its new home in east L.A.

Masud with the artists repsonsible for the Hope Farmers Mural

The exterior of the building was covered in artwork by some of my favorite graffiti artists…

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March 20th, 2009 / by admin
Posted in Events

1% for Humanity

Posted on Wednesday at 5:16

From the beginning Jedidiah wanted to be a company that not only created cool clothing, but also gave back people who were making a difference all over the world. In the spirit of Patagonia’s 1% For The Planet®, a program Patagonia developed in 1985 to give back 1% of its sales to the preservation and restoration of the natural environment, Jedidiah developed 1% for Humanity to give back to people who were changing lives across the globe. We pledged to give back 1% of all our sales to our humanitarian partners, now known as our Hope Collection Partners.

We are proud to announce that 1% for Humanity has officially been launched as its own company by Nick Pearson and Jedidiah is one of the founding business members, pledging to give back 1% of its annual revenue.

On top of 1% for Humanity, Jedidiah will continue to give 40% of the sales of our Community Project Series directly back to the non-profits represented, and will constantly seek out ways to get involved in the local and global communities. If you own a business, or know anyone who might be interested in getting involved specifically with 1% for Humanity, click here for more information.