A Fresh Perspective on American Consumption
America is an easy place to spend money.
One of Jedidiah’s friends, Jeremy Dean, has set out to try and make people little more thoughtful about how much money they are spending. Jeremy’s objective is “taking the logic of the past and putting it in the context of our current economic and environmental disaster. (He has made his) own satirical prediction of the future, because unless we come up with alternative fuel sources and rethink our reliance on a hyper inflated consumption based economy, we may be left with no other options than to hook our cars up to a horse.”
As a symbol of this he took a HUMMER H2, which has become a monument to America’s consumption, greed and arrogance, and converted it into a horse cart. The cart will maintain all of the glitz and glamour: chrome, rims, GPS, working sound system DVD player, and TV screens, but will be pulled by a horse.
For more information, click here.
(See Jeremy wearing our Holiday 2009 Knight Jacket in photo below.)
So sick! Some more in the series by Jeremy
http://www.coolhunting.com/design/jeremy-dean-fut.php
Really interesting idea…good way of moving people to action with a simple object to convey the concept. Thanks for sharing PD.
As usual, I think Luda say’s it best … “Are you custom-made, custom-paid, or you just custom-fitted? Playstation 2 up in the ride is that Lorenzo-kitted?”
You think he could convert my tacoma into a tacocart? I’m tired of buying gas…